Main article: Mobile operating system
2010 saw the rapid rise of the Google Android operating system from 4
percent of new deployments in 2009 to 33 percent at the beginning of
2011 making it share the top position with the since long dominating Symbian OS. The smaller rivals include US popular Blackberry OS, iOS, Samsung's recently introduced bada, HP's heir of Palm webOS and the Microsoft Windows Phone OS seeing a possible revival through an alliance with Nokia.
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In a worldwide study of 2,300 workers at 1,100 businesses by iPass it was reported that Apple's iPhones have displaced RIM's BlackBerry devices in enterprise adoption in 2011.[195] The share for iPhones increased to 45% from 31.1% in 2010, while the Blackberry share dropped to 32.2% from 34.5% in the previous year. Android phones also increased in share, to 21.3% from 11.3% in 2010, exceeding Symbian for the first time, which dropped to 7.4% from 12.4%. Windows Mobile and all other smartphone OSes also dropped in 2011 compared to 2010.[196][edit] Customer loyalty by operating system
According to a survey of more than 6,000 smartphone users through 2010 by mobile analytics firm Zokem, the top five loyalty scores for smartphone platforms are the iPhone at 73%, followed by Google's Android at 40%, Samsung's Bada at 33%, RIM's BlackBerry at 30%, and Symbian S60 at 23%. Windows Mobile and Palm follow at 10% each. Customer loyalty gauges the likelihood that the user of a smartphone platform whose contract has expired or who has broken or lost their phone will repurchase another one that uses that same platform.[197][198][edit]
From the launch of their Communicator model in 1996 until 2011 Nokia was dominant in the smartphone market,[199] but as of Q2 2011 Apple, Inc. has become the worldwide number one single manufacturer of smartphones by revenue, profit, and volume, followed by Samsung, with Nokia now in third place and the remaining 48.9% of vendor market share split amongst all other manufacturers.[200] Based on a report by Strategy Analytics, Samsung overtook Apple in smartphone shipments with an estimated 27.8 million units shipped in Q3 2011[201] (Samsung does not publicly disclose the numbers of their smartphone shipments and sales). Strategy Analytics compared this to the 17.1 million smartphones Apple announced they had sold (not just shipped) in Q3 2011.[202] It is believed that one significant reason for the drop in sales of Apple's smartphones from 18.5 million in Q2 to 17.1 million in Q3 was that consumers and operators were awaiting the launch of a new iPhone model in the fourth quarter.[201] A reason for Samsung's growth is believed to be because of their diversity of models, with both high and low-end smartphones, while Apple had been targeting only the high-end market.[203] Along with the release of the iPhone 4S, however, Apple began offering the iPhone 3GS for free with contract on many carriers,[204] providing them with a low-end offering to better compete in that space.Market share among smartphone manufacturers does not resemble smartphone OS market share numbers due to the differences between the two major smartphone OS sales models: single manufacturer and licensed. Apple's iPhone, Nokia's Symbian, and RIM's BlackBerry smartphones are currently only available from single manufacturers. Google's Android OS and Microsoft's mobile OSes are platforms that are licensed and used by a variety of manufacturers. As a result, manufacturers of smartphones using licensed OSes all split the total market share of that OS between them, while the total share for a single-manufacturer OS is held by that manufacturer alone.
Note that Nokia's Symbian OS was previously available from several manufacturers under a licensed model, then later predominantly only by Nokia itself more like a single manufacturer model.
Samsung smartphones use a diverse portfolio of operating systems, including their own Bada operating system along with Android and Windows Mobile.[205]
Apple surpassed Nokia worldwide by revenue and profit for the first time in Q2 2011, with Apple's profit share of the total worldwide smartphone market increasing to 66.3% while Nokia reported a loss.[206] Apple's iPhone sales also overtook Nokia's Symbian smartphone volume shipments by 20.3 million and 16.7 million respectively, although Nokia had already announced plans to phase Symbian out.[207]
Between Q2 2010 and Q2 2011 Nokia's worldwide Symbian smartphone sales dropped significantly from 38.1 percent to 15.2 percent, while Samsung smartphone sales increased significantly worldwide from 5.0 percent to 17.5 percent.[200]
Nokia still remains the number one company in the worldwide mobile phone market with sales for Q2 2011 of 88.5 million when including feature phone platforms such as S40, compared with 16.7 million smartphones running Symbian.[208]
According to Nielsen in July 2011, in the United States Apple is the top smartphone manufacturer at 28% of the market, with RIM at 20%. Google Android has 39% of the U.S. market as a whole, but this is split between HTC at 14%, Motorola at 11%, Samsung at 8%, and other remaining manufacturers at 6%. HTC's total share of the U.S. smartphone market actually ties RIM at 20%, since sales of their smartphones running Microsoft's mobile operating systems account for 6% of the total market. Samsung similarly gains 2% of overall U.S. market share due to their sales of Microsoft OS-based smartphones. In contrast to the worldwide market, Nokia's share of U.S. smartphone sales is very small, at only 2%.[209][210] Nielsen's Q3, 2011 survey of mobile users maintains Apple as the top U.S. smartphone maker with a continued 28% of the market, with RIM dropping from 20% to 18%.[188] While Google Android increased in total operating system share from 39% to 43% of the U.S. market, it remains fragmented amongst many different manufacturers. Over the same quarter Microsoft managed a modest gain from 6% to 7% total U.S. smartphone OS share.
Checks with U.S. carriers by technology analyst firm Canaccord Genuity in April and August 2011 have found that Apple's iPhone 4 has consistently been the top selling device at AT&T and Verizon. In addition, the second most popular spot at AT&T has been maintained by the iPhone 3GS, which was originally released in 2009 (and has never been sold on Verizon). In August 2011 the most popular smartphones on Sprint and T-Mobile in the U.S. were the HTC EVO 3D 4G and HTC Sensation, respectively. The other second most popular smartphones were the Samsung Charge 4G on Verizon, the Motorola Photon 4G on Sprint, and the HTC myTouch 4G Slide on T-Mobile.[211][212] NPD Group reported that in Q3, 2011 the overall top 5 smartphones by sales across all carriers in the U.S. were, in order: the iPhone 4, iPhone 3GS, HTC EVO 4G, Motorola Droid 3, and Samsung Intensity II.[189]
Currently the vast majority of smartphones are manufactured in China, Taiwan and Mexico, for companies based in the U.S. (Apple, HP, Motorola), South Korea (LG, Samsung), Canada (RIM), Finland (Nokia), Taiwan (HTC) and the U.K. (Sony Ericsson).
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